How to measure the performance KPIs of a SaaS startup

4 Tips to Choose the Right KPI

  • Specific. Define what you want and how much you want.
  • Measurable. Goals should be measurable so you could tell whether you achieved them or how close you are to achieving them.
  • Attainable. Adjust your goals to the current situation and your capabilities. If you see that you are not succeeding, divide your goals into smaller milestones.
  • Realistic. Your own perspective may not be enough for building realistic objectives. Try to test your goals with your team and people who know how your market works.
  • Time-bound. Each goal needs a target date. Without a full commitment to your deadline, you risk losing momentum and that driving force that leads to success.

15 Most Important SaaS Startup KPIs

Analytics Tools to Measure Your SaaS Startup Success

  • Google Analytics offers the easiest way to get started with data analysis, especially since it is a free tool. It is recommended to implement it first-thing if you have an eCommerce or lead-creation website. With Google Analytics, you will be able to track funnels and marketing attribution — the most important data sources at yearly stages.
  • Mixpanel is considered the most popular tool even for non-tech users: it has everything needed to improve your SaaS startup conversion rates, revenue, and retention. The most helpful features are analysis of cohorts, user engagement, user profiles, and funnel.
  • Chartmogul not only helps to calculate crucial revenue metrics like churn or retention but also helps to understand why they are as they are. For this purpose, Chartmogul can be connected to most payment solutions, as well as with Apple’s App Store and Google Play to analyze your startup’s mobile subscribers.

The Takeaway




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