How IoT is transforming digital marketing

IoT is more than just a network of devices that are connected to each other to generate lots of data. IoT is already around us everywhere, in our homes and offices and even on our hands, uniting physical world objects with sensing devices that transmit and analyze valuable information through the network.

IoT is already considered powerful technology that possesses incredibly strong marketing potential. It will impact the way customers engage and increase customer satisfaction. IoT technology is changing the way we interact with the environment because it offers personalization and precise adjustment of technology to our needs and tastes. This in turn generates a strong interest for digital marketers. Here’s why.

How IoT marketing works

The time when a consumer had to walk to a store to get an item has long gone. Today, with the help of IoT technology, this can be accomplished in an instant, with a tap of a finger. Direct connection with consumers via smart devices is the most important feature that IoT offers to digital marketing.

So how does IoT advertising work? Here is an example: A consumer sees that there is no milk left in the fridge. With the help of a smartphone app, the milk can be ordered and delivered. It is a way for purveyors to retain long-lasting customers relationship through convenient, upgraded service.

The Internet of Things promises to become the most effective advertising tool due to a new generation of high quality data about consumers’ product experience received through IoT devices.

Read the rest of the blog here.

Read more:

1. Finding a simple solution to make your first IoT project successful

2. Internet of Things: Devices and tools that revolutionize healthcare

3. Considering the User Experience in the Internet of Things

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