How Businesses Can Leverage AR to Revolutionize Customer Experience

Onix-Team
4 min readSep 18, 2024

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Imagine walking into a shop, but instead of browsing shelves, your phone comes alive with information, allowing you to try products, visualize purchases, or even get personalized recommendations — all without lifting a finger. That’s the power of AR, and it’s here to transform how businesses engage with customers.

Let’s dive into how you can embrace AR to improve customer interactions and set your business apart.

1. Turn Shoppers into Participants with AR Product Visualization

Shopping has always been visual, but what if your customers could “see” products in their space before purchasing? AR makes that possible, especially for businesses in sectors like furniture, fashion, or home decor.

What It Looks Like: A customer points their phone at an empty wall and sees a digital version of your artwork hanging there. Or, they could “try on” a jacket virtually without entering the store.

Why It Works: This boosts confidence in purchases, reducing return rates while creating a unique and engaging shopping experience. There is no more guesswork; it is just seamless decision-making.

2. Make Marketing Magical: Interactive Campaigns

Forget boring ads. Imagine sending your customers a postcard with an AR code. When scanned, it becomes an interactive mini-showcase of your newest products, complete with animations and clickable buttons to explore more.

Why This Matters: You turn passive viewers into active participants. This is memorable, shareable, and builds deeper connections. Higher engagement means more people talking about — and buying — what you’re offering.

3. Supercharge In-Store Experiences

For brick-and-mortar businesses, AR can breathe new life into the shopping experience. Customers can use their phones to get instant product details, watch video demos, or access special promotions that only AR users can see.

Example: A customer walks into your shop, scans an item with their phone, unlocks a behind-the-scenes video on how it’s made, or receives a limited-time discount. AR in stores blurs the lines between the digital and physical worlds, making shopping more interactive and informative.

4. AR-Enhanced Customer Support: Help at Their Fingertips

Imagine your customer is having trouble assembling a product they purchased. Instead of fumbling through manuals or waiting on hold, they open your app and — boom! — AR overlays live instructions on the product.

Why It’s a Game-Changer: This not only saves time for both the customer and your support team, but it also provides a more satisfying and efficient self-service solution. This is the future of customer support, and you can start offering it now.

5. Training Made Fun and Interactive

If AR can enhance customer experience, imagine what it can do for your team. Use AR to create immersive training programs where employees can engage with real-world tasks in a simulated environment. Whether it’s learning about products or processes, AR speeds up learning and retention.

6. E-commerce Evolution: Bringing AR into Online Shopping

For e-commerce businesses, AR can help customers “try” before they buy. Whether it’s virtually placing a piece of furniture in their home or experimenting with different shoe designs, AR reduces the uncertainty that often comes with online shopping.

Why It’s Smart: Not only do you increase conversion rates, but you also cut down on returns since customers are making more informed decisions.

For businesses, embracing AR isn’t just about tech — it’s about creating unforgettable experiences that resonate with customers. From turning marketing into an interactive playground to enhancing in-store visits, AR empowers you to make every customer touchpoint memorable.

Why be ordinary when you can create extraordinary experiences with AR? Are you ready to transform how your customers see, shop, and interact with your brand? Let’s chat about how we can bring augmented reality into your business.

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Onix-Team

Onix provides IT services in website, mobile app and emerging technologies software development. Check our blog -> https://onix-systems.com/blog