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SaaS metrics provide answers to important questions: how can we increase customer acquisition? How profitable are our customers?

Today, the biggest issue with metrics is not about the ways to measure them. Google Analytics alone is a valuable tool that can help calculate and visualize your success. The problem lies in choosing the right KPIs to focus on for your business.

To help you understand and improve your performance, in this post we will describe the 5 most crucial SaaS metrics, and also provide you a guide on 60+ SaaS metrics that you can download to measure your growth, marketing, sales, and customer success. …


The software-as-a-service (SaaS) industry is constantly developing, growing, and new trends are emerging, without any signs of slowing down. Facing fierce competition, SaaS startups need to know how to measure the business’ performance and what to do to stay afloat.

A variety of metrics may help to measure the growth and boost a startup’s revenue. The most important of these, the key performance indicators (KPIs), are the subject of this article.

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4 Tips to Choose the Right KPI

Usually, up to ten metrics are enough to check the business performance and tune it for success, but it is vital to choose and combine them carefully. …


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Graphic design is a serious work that involves a lot of aspects, such as researching a company’s business and representing its brand message. Good graphic design balances text and images to show a clear message.

Any mistake in a design such as a logo, business card, website, brochure, etc. can even potentially damage the prospects of a company. This is because most of the consumers make buying decisions directly or indirectly on seeing a logo, brochure, website, blog, packaging, and other designs. …


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Originally published at onix-systems.com.

Online education has been competing with brick-and-mortar institutions for quite some time now. What is e-learning offering to users that traditional education doesn’t?

According to EducationData, between 2009 and 2019, the average cost of tuition and fees at traditional learning institutions has increased by over 30% (adjusted for inflation), which makes online education even more attractive. Meantime, leading electronic learning platforms — Udemy, Khan Academy, and Coursera — attract millions of learners.

When the COVID-19 pandemic struck and so many people became isolated from social life, online e-learning got a significant boost in the race of education forms. Online education became the savior for those who lived in so-called ‘red zones’ with the most rigorous quarantine measures. …


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Originally published at onix-systems.com.

Over the last decade, the Software as a Service (SaaS) delivery model has been replacing traditional on-premises licensed software for customers ranging from small shops to multinational tech giants. Salesforce, Shopify, Atlassian, Zoom, and Twilio are some of the biggest SaaS companies out there today.

SaaS application development is a promising scenario for startups. A SaaS company can expect to attract a considerable customer base with moderate up-front fees and then rely on a fairly stable and lasting source of revenue.

Moreover, the demand for SaaS solutions grows in sync with companies. An average business with under 50 employees reportedly uses 25–50 apps; with 250 employees, this number exceeds one hundred. Even the increased need for collaboration software during the COVID-19 pandemic drives further growth of the SaaS market. As a result, it is expected to reach $120 billion in 2021. …


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Did you know that nine out of ten startups fail? No matter what kind of business you’re building, you’re most likely to face setbacks, challenges, and roadblocks of all kinds. But if you’re building a lean startup, it helps to shorten the product development cycles, allocate time, money, and effort most effectively.

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Here are some tips for creating a lean startup:

Before running any product, you should conduct research that will help you to find out the requirements and preferences of your customers. The main goal is to get a positive experience from the customer and leave them satisfied with your product. …


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Originally published at onix-systems.com.

A startup can be viewed as a business experiment that has potential, but that same potential can make startups prone to failure. The more innovative a startup is, the riskier its position in the market. Risks associated with traditional businesses are applicable to a startup, too. On top of this, 4 of 10 startups are in the ‘red zone’ now due to the COVID-19 pandemic.

Earlier in the article on metrics that matter for product success, we briefly discussed customer retention rate and its opposite, customer churn rate. …


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Originally published at onix-systems.com.

Cost reduction, access to diverse talent, improved quality and productivity, flexibility, and opportunities to avoid stringent regulations are typical reasons driving businesses to offshore and onshore outsourcing. Many software companies also follow the trend, although managing a remote software development team comes with certain communication difficulties.

The context of building and maintaining SaaS systems, where software engineers may not always have a direct grasp on the consumers’ issues and requests, amplifies the complexity of offshore team communication.

Simultaneously, many organizations shift away from the approach centered around a static hierarchy of elements and processes to Agile methodologies. This progressive approach is focused on daily tasks, rapid continuous delivery, and instantaneous feedback. Stakeholders and Agile team members need to collaborate daily on improving the product. …


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How long does it take to build a website? The amount of time varies depending on the goal, size, and complexity of the project. Moreover, projects of the same type differ from one another. Someone may spend months preparing content for an otherwise ‘simple’ project whereas others build an online store within days leveraging the benefits of WordPress.

It’s possible to predict with pretty good accuracy how long it will take a developer to build a website, as long as it’s not too complex.

To know what price and timeline to expect when you’re ordering a website, you need to account for the scope of the site and your expectations on quality, and also be aware that not all developers are equally fast. …


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Originally published at onix-systems.com.

Offshore software development outsourcing provides small, medium-sized, and even large businesses with access to specialists, reduces the development costs, and accelerates the time to market. However, choosing a suitable and reliable partner may be challenging. Those who have never worked with a remote software development team or experts may be confused and hesitant.

Onix regularly answers potential and actual customers’ questions about our workflow. What are the steps in program development at Onix? What software development methodology do we use? …

About

Onix-Systems provides IT services in website, mobile app and emerging technologies software development. Check our blog -> https://onix-systems.com/blog

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